We all know the importance of product photography in today's world as it helps in building brands for your product.
An enticing photograph of a product helps to recognize the company as a market leader.
It helps in making the product look more attractive.
So, without wasting any time, let’s just talk about some important tips to follow in 2021 for product photography:
1. Setting up the Product
It's important to ensure that you set up your product on a flat, stable surface in front of your background.
By putting the product in the background of the shot, you can display it in its intended context rather than as the main focus and ignite the imagination of your prospective customers.
2. Use good lighting
Lighting can be rather difficult to set up, however it brings beautiful results when done correctly and simplifies the post-processing significantly.
Lighting will also help to make the product look three dimensional on a flat screen.
There are two options for product photography lighting:
studio lighting
natural lighting
3. Use a tripod
Tripods are basically stands that stabilize the shaking hand of your camera. If you want your product images to look professional and high-quality, using a tripod can ensure a decrease in blur.
If you can get your camera (or phone) on a tripod, the shutter speed can be as long as you want without causing any camera shake.
4. Take multiple shots from varying angles
When people buy products online then of course they are not able to touch the product or pick it up.
Therefore, you have to take several shots from a variety of angles to show what exactly your product looks like.
In addition, it will help you in editing the image without taking the re-shot.
That means you have to try and convey all the small details to a potential purchaser.
5. Product photography must tell the right story
Every picture tells a story and gives some information regarding something but telling a right story must be the key element for product photography.
Each detail in the picture expresses something to the viewer and makes them feel the light, the focus point, the structure, etc. in a certain way, so be careful and be focused.
6. Put your product in context
It is essential that your potential customers are able to imagine themselves using your product.
Before you take pictures of your product, figure out exactly what your ideal customers want from your product.
7. Pay Attention to Reflections
You can add a three-dimensional perspective to the picture by using a reflective surface to photograph your product.
Using a mirrored surface adds a little extra to an otherwise easy picture of a product.
By using a photo manipulation tool, you can produce a reflected surface effect, or you could try your hand with a mirror to make your own reflected surface.
8. Product series
It's a good idea to group the products together to create a number of effects on the intended customers.
It makes the product appear ‘focused’ and helps the potential customers to compare related products.
When the customers see the products together then it helps them to understand the different sizes and shapes and how the products fit together.
It will also help in convincing the customer to buy the complete kit rather than a single product.
9. Great Idea Sells the Product
Be creative.
Try to create a story and tell the story to the customers visually.
Tell the importance of the product and showcase the product in such a way that it attracts the customer as how much more convenient life can be with that product.
Try to capture as much storyline in your shot as possible.
10. Hire a professional photographer
If you find it difficult to capture the perfect image for your product then you can also go for a product photography agency for the best shot and leave the work on them to increase your sales.
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