Human beings depend heavily on their sense of sight to collect information about the world around them.
If we talk about visuals in e-commerce, the photos of your product are the most important factor related to your sales.
Catchy and attractive images of your product can increase your sales.
As we already know the importance of product photography in e-commerce, so without wasting any time, let's talk about some important product photography tips to consider before taking photo of your product:
Pick the right camera
Choosing the right camera is the first and the most essential element to any product photography shoot.
You can use DSLR cameras or a point and shoot cameras as prices of these cameras have steadily dropped over recent years.
Utilize a Tripod
To make sure no product photograph ever comes out blurry, you need a tripod. With this simple instrument, stabilizing your camera will help you constantly retain consistency and focus, and satisfy all your customers.
Use Proper Lighting
Lighting for product photography can be challenging for beginners.
It is the most important element in photography.
There are lots of choices, although you might not understand the terminology, and it can be excessively costly for external lighting.
You can use natural lighting for your product photography and if you budget then you can also go for artificial lighting.
Implement an Interesting Background
To bring the focus on the product or to add another picture in the background, many product images adhere to the rule of a clear background.
Setting up a specific backdrop and props in the foreground with the main product will potentially add excitement and even boost how attractive a product is.
In-Context Photographs
In-context images as well as displaying direct use-cases will highlight unique features and advantages.
Images from the real world will show how the product looks in real life and how the item could be used by consumers.
Try Some Macro Shots
There is a 'close up' mode in most cameras, also known as macro.
This mode is used to focus at a short distance to show off smaller details.
For a feature page in a catalog, or an eye-catching poster ad, they can be a great asset to a series of images.
Just make sure that your lighting is perfect so that the smallest details show up.
Shoot from variety of angles
Of course, when customers purchase goods online, they are unable to touch the product or pick it up.
Therefore, to show what exactly your product looks like, you have to take multiple shots from a variety of angles.
Show off all your variants
You can lose your potential customers if they are not able to find the product in which they are interested.
So show it all.
Make sure you capture all the variants available for your product so that the customer won’t get frustrated.
Make Final Touch-Ups with Photo Editing Software
Using photo editing software to modify your images is the last step to providing high-quality product pictures that increase sales and increase brand awareness.
You can change lighting, blur the background, erase blemishes, straighten the image, crop, add gradient, text and much more with editing software.
Go for a professional product photographer
It's important to know what questions to ask when you need to hire a professional photographer to take care of your product photography.
You can go for a professional photographer or a product photography agency to increase your turnover.